Having spent nearly 15  years in technology and marketing, I’ve written numerous articles and papers, and have recently published my first book. Additionally, I’m a regular speaker at various events, from small networking meetups to large industry conferences, while also advancing my current company’s thought-leadership through Quantivo’s blog.

Below is a small selection of articles and white papers that I’ve written, articles and podcasts where I’m quoted, marketing videos that I’ve created (all by myself, mind you), and a few speaking engagements.  But before I get into that, let me tell you about my first book…

Behavioral Analytics For Dummies, the book (movie in development… ;-))

Dummies Book Cover To accelerate awareness of both Quantivo and “behavioral analytics” in general, I developed the concept for and wrote Behavioral Analytics For Dummies, the definitive guide to understanding and applying behavioral analytics.  This book, published in October, 2009, gives marketing, web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving action. Behavioral Analytics For Dummies has been a tremendous marketing, awareness, and communications success for Quantivo, driving over 6,400 leads since release, and generating enthusiastic coverage by several key publications, including:

Select Articles

White Papers

Marketing Videos

From Customer Data to Decisions in 20 Minutes – a self-published stream product demo designed to be concise while clearly conveying the value possible with Quantivo’s behavioral analytics solution.

How Behavioral Analytics Can Impact Your Business – I scripted and shot this short video of Quantivo’s CEO evangelizing the benefits of our behavioral analytics solution.

Quotes in Articles and Podcasts

  • Effectiveness of Data Warehouse with Jason Rushin of Quantivo audio interview, Beyond Web Analytics, June 14, 2010 (Also named a “web analytics rockstar” by IQ Workforce for this interview.)
  • Dumbing Down Behavioral Analytics, Behavioral Insider, Dec 11, 2009
    “They’re not looking at what their sales of men’s clothing was yesterday. That tells them nothing. They want to know, who bought black pants? What have they purchased in the last three weeks leading up to that black pants purchase? And what should I promote to them next? It can get very granular quickly. But if you don’t have access to that data, then you are making decisions based on very high level analysis and are starting to go back to gut feel.”
  • Nextance Launches Proposal Management, DestinationCRM, March 19, 2007
    “This enables them to provide a highly polished, organized proposal in much less time,” says Jason Rushin, Nextance director of product marketing.
  • Seizing opportunity for competitive advantage: why some companies (and leaders) are better at it than others, Tepper Magazine, Fall, 2008
    “You don’t know when or where or from whom the good ideas will come. You need to embrace the creativity of all your employees; encouraging input from all areas.”
  • Smthg gr8 4 brkfst? Twitter’s hyper-short recipes, Associated Press, July 10, 2009
    That spur-of-the-moment quality also worked for Jason Rushin, a San Francisco-area resident who saw Solomon’s sunchoke recipe stream by on a Monday afternoon and thought, “Boy, that’s interesting. I’ll try that tonight.”

Select Speaking Engagements

  • Web Analytics Wednesdays, various dates and locations in 2009 and 2010 – I’ve been the featured speaker at nearly a dozen of these local events designed to advance and share web analytics and online marketing expertise.  Cities in which I’ve delivered for this program include New York, San Francisco, Boston, San Diego, and Santa Monica, with audiences ranging from 20 to over 100.
  • Analytics Camp, February, 2010 – I delivered a session titled “Behavioral Analytics For Dummies” at this one-day “unconference” hosted by UNC’s Kenan-Flagler Business School, Chapel Hill, NC.  With 250 analytics and online marketing experts in attendance, my standing-room-only session was such a hit that I was invited back to speak at the organizers Web Analytics Wednesday a few months later.
  • National Contract Management Association World Congress, April 2006 – “Maximize the Value of Your Intellectual Property” (Audience size: 120)
  • Americas’ SAP Users’ Group (ASUG), April, 2007 – “Fundamentals of Driving Performance from Your Supply/Customer Contracts” (Audience size: 170)
  • Sourcing Interests Group’s  Sourcing Leadership Conference, October, 2005 – “Optimizing the Supply Chain with Contract Performance Management” (Audience size: 225)
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